Milkmen, auto drivers selling Mobile SIM cards

NEW DELHI: Restaurants and washrooms may have provided the ambience for some brilliant ideas, but for telecom operator Uninor, the flicker of inspiration came when a top executive was on his way home in an autorickshaw. Uninor Maharashtra circle head Ritesh Singh's idea of branded auto-rickshaws, milkmen and newspaper vendors selling SIM cards and recharge vouchers at customers' doorsteps was immediately lapped up by the company, which is the Indian arm of Norwegian telecom operator Telenor. Read more.........Uninor and Videocon adopts 'go-to-customer plan' to sell SIM cards, recharge vouchers

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